It’s easy to get lost with social media marketing because you believe it’s only about keeping people engaged. The truth is that you also have to be cautious with what you do or say. Every post on your Facebook account represents your business. Not all social media marketing techniques could work in your favour. If you keep doing them, your company could suffer. Here are some of them.
Being too playful when making comments
There’s a thin line between being witty and offensive. There are times when you want to be endearing to your followers and respond to their comments. It’s a good strategy since you become closer to them. The downside is that you end up saying things you might regret. You can be witty when making comments, but you should also avoid crossing the line. There’s also no need to respond to all comments since it’s impossible. Instead, select the ones that deserve a response.
Hosting too many gimmicks
You can host games and other fun activities on your social media account. It’s only an issue when people visit your page for that reason. They like the games along with the prizes that come with them. However, they have no intentions of buying your products. Therefore, your efforts will go to waste. So, make sure you use these gimmicks wisely. People should join because they want to have fun, and not due to the prizes at stake. The same thing is true when you play online NetBet casino games. You do it because you want to have fun and it should be your main reason.
Posting updates all the time
Constantly posting on your social media account can help boost interaction and engagement. It also tells visitors that your business is active. The problem is when you keep posting updates. They become annoying. It’s worse when your posts don’t hold any value. No one will appreciate getting lots of notifications from your page. Post once a day or every other day, depending on the need.
Posting the same content across platforms
Try to vary what you post across platforms. Don’t put the same thing everywhere. Remember that your followers on Facebook might be a different demographic group than your followers on TikTok. You don’t want them to think that you’re too lazy to diversify your posts. Even if you’re going to relay the same message, the presentation style must be different. The choice of images and videos should also vary.
Considering likes as a basis for success
You might think that likes alone are enough to determine if your social media marketing efforts are a huge success. Unfortunately, just because people like your page or share your posts doesn’t mean you’re doing well. Sure, they help boost online visibility, but it’s not everything. You must monitor other metrics, especially conversion rate, before saying that the efforts are heading in the right direction.
Try to change your strategies and see better results. However, don’t be too complacent even if you already see positive signs.